11/07/17 Corporate Identity , Jobs , Logos
Our client for 18 years now, EST Hardware never stops to impress us with their eagerness and dedication to their brands. This time they are introducing a new cabinet line with the possibility to provide products to closets and storage solutions. We were told that the name for this new brand needed to be short, fast and recognizable. Our research led us to “Mōbel”. A german word borrowed from the french language meaning furniture. The aesthetics of the word depicts simplicity, modernism and minimalism. All these are characteristics shared with the actual cabinet line. Bright, sharp colors in white, gray, charcoal and shiny wood patterns. Concealed hinges and fine pulls and knobs that will complement any lifestyle.
